Intent Data

We design and execute Computer-Assisted Telephone Interviews (CATI) and Web Interviews (CAWI) to directly engage with your target personas. These structured conversations not only validate decision-maker roles but also uncover:
• Active project needs
• Technology adoption intent
• Budget and buying timelines
• Pain points and interest triggers
Each response is scored to identify buying readiness and mapped to the appropriate sales stage (MQL/SQL).

We track third-party intent signals such as content consumption, keyword searches, and competitive comparisons across millions of data points. These signals are layered with our first-party survey findings to build an accurate picture of where each account is in the buying journey.

Our in-house research team creates bias-free, targeted questionnaires aligned to your solutions. By asking the right questions in the right sequence, we surface hidden needs and early buying interest long before your competitors reach them.

We perform deep account profiling to understand firmographics, technographic, decision-makers, and historical engagement. This helps us prioritize accounts showing a combination of demographic fit and behavioural signals.

Once intent is validated, our SDRs initiate tailored outreach through calls, emails, and LinkedIn, accelerating buyer engagement and appointment setting ensuring your sales team only speaks to high-intent, high-fit leads.