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Why ABX works at the bottom funnel

In B2B marketing, the real test isn’t just generating leads — it’s converting them. That’s where an

At ABMB2B, we align sales and marketing to deliver personalized experiences for high-value accounts right at the bottom of the funnel. The result? Warmer conversations, faster conversions, and deals that actually close.

Why ABX works at the bottom funnel:

Personalized touchpoints that resonate with decision-makers
Deeper engagement across buying committees
Reduced drop-offs between SQL → opportunity → customer
Higher ROI by focusing only on accounts that matter

Instead of chasing volume, ABX ensures your best-fit accounts get the right experience at the right time so your bottom funnel isn’t leaky, it’s stronger than ever.

Ready to make your bottom funnel more accurate? Let’s talk.